CenturyLink launches Prism service
Highlands Ranch 13th market to get wireless TV
CenturyLink sees the future of TV in the wireless, on-demand model, and this Monday launched its Prism service in Highlands Ranch, making the northwest Douglas County community just the 13th market in the country to have a chance to test the product.
“We spent the past year just working on Highlands Ranch getting the market ready to go,” said CenturyLink vice president Scott Russell, who oversees the company’s Denver and Northern Colorado markets. “We are very confident in the market. ... Fifty percent of our Prism subscribers in existing markets are new to CenturyLink.”
The company, which has 149,000 Prism subscribers in its existing markets — including Orlando, Las Vegas, Phoenix and Colorado Springs — offers packages starting at $49.99 for the service.
Made available to more than 25,000 homes in Highlands Ranch Nov. 11, Russell said the key attractions to Prism include lightning-fast channel changing relative to cable and satellite, picture-in-picture browsing, a large, ever-growing video on-demand library, whole-home DVR and wireless HD set-top boxes that allow customers to move their TV anywhere they want within range without hassle.
“Our emphasis is really on what’s next and not about recreating yesterday,” Russell said. “It’s about taking the best of what was yesterday and looking to tomorrow. This is the next generation of entertainment service.”
The company currently offers live streams of Fox News, Fox Business, CSPAN and Hallmark on Android and IOS devices, along with a slew of on-demand options, and according to Steve Sklar, CenturyLink vice president of video strategy and development, they are aggressively working at increasing mobile offerings.
“At the end of the day, consumers want value for their money and they want it on every screen and every device,” Sklar said. “We think we have a very compelling service for our customers, but it’s still the early days. The evolution going on in the industry is a little behind where the consumer would like to be. We are trying to do everything we can ... and as the industry evolves we’ll evolve.”
The product already boasts a variety of apps for its in-home service, including Facebook, Picasa, Yahoo! Fantasy Sports, and coming soon and seasonally, a Santa Tracker app and an Olympic app, the latter of which will feature on-demand content for the Games, scoreboards, medal counts and more.
“It’s all about how it relates to the tab, the smartphone, how we differentiate this service and make it more compelling to our customers,” Sklar said.
One thing the service does not offer at this time is out-of-market professional sports packages.
For more information, current offers and pricing, please visit www.seeprismtov.com.