Business offers giveback for customers who donate

Christian Brothers Automotive facilitates giving to local charities

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A local auto repair and service shop has found an unusual way to give customers a discount: by asking them to donate to a local charity.

Christian Brothers Automotive, located at 1340 Town Center Drive, chooses one local nonprofit every two months to benefit from their “gift jar” program.

Right now, the nonprofit is Bridge of Hope, an organization serving homeless single mothers in the greater Denver area.

When customers are checking out, the shop explains the program, describes the nonprofit being featured and offers $15 off their final cost if they donate $30 to the “gift jar.”

“It’s pretty much a no-brainer for our customers,” said owner Jared Beard.

The company is usually able to raise about $1,000 per week for the featured nonprofit, Beard said. 

Joe Roos is the founder of Hide in Plain Sight, a Highlands Ranch-based nonprofit serving homeless students. His organization was selected by the shop to be promoted for September and October and he received a $10,000 donation in the end.

“It’s making such a huge difference,” Roos said.

Roos said he hopes this year-round program will spread to other businesses as well.

“What’s beautiful about this is they’re engaging their customers in the process of giving,” he said. “They give their customers something for giving.”

The location also gives free oil changes to certain community members twice a year and occasionally donates service and even refurbished vehicles to those in need, Beard said. Throughout this year, the company has donated about $150,000 to the community, he said.

“We’re in a wealthy community, you wouldn’t realize there’s a need,” he said. “But there is.”

Other nonprofits benefiting from the program throughout the year include Transforming Creatives, Integrated Family Community Services and James Resource Network.

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