Typically when I open an e-mail from a reader of this column, I find myself enjoying the gratitude and appreciation from someone who felt that my …
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Typically when I open an e-mail from a reader of this column, I
find myself enjoying the gratitude and appreciation from someone
who felt that my message that particular week was encouraging and
exactly what that individual needed to hear or read on that
This week was a little different. And as much as I did receive
and appreciate the positive e-mails, I am also grateful for those
who took the time to call me out on the subject or intent of my
You see, last week I wrote about music and motivation. However,
I wrote the column from my own perspective and shared how I
appreciate satellite radio and my IPod as they meet my strange and
diverse listening needs. What I neglected to do was also mention
the impact that the local radio stations have on our community each
and every day. These guys and gals work hard to make sure they
deliver a terrific product and I apologize for omitting them from
my column last week.
So after reflecting on the e-mail and considering my motivation
and intent when writing the column, I realized that because I
travel so much, some of what I get to appreciate and experience on
a global scale and daily basis meets my needs as a road warrior.
However, as a member of a community I have to take ownership,
accountability and responsibility for making certain I remember and
support the local business owner too.
So I applaud the people who e-mailed me this week and for
calling me out, and I thank them for the wake-up call. We have
tremendous local businesses, associations, organizations, community
gatherings, and yes even fantastic radio stations that are so
supportive of the local economy.
I know that there are others like me who unfortunately have to
travel each week, leaving our beautiful state of Colorado. And we
find ourselves adjusting and adapting as best we can when we reach
our destination. But what we have to work on and remember is that
Colorado is where we live, and we do have businesses that rely on
our local support when we return.
When my family wants to get in a cheap shot they will hassle me
whenever I am traveling too much and say something like, “you visit
here, we live here.” Ouch, there is always a little truth in humor
I do live here, you live here, and we have extraordinary local
business owners and professionals who operate here to make sure
that we have access to valuable products and services that enrich
our lives. For me, I will try and be more aware of my local
responsibilities and appreciate being held accountable for doing
so. How about you, what do you do and what will you do to show your
Keep the e-mails comings and tell me all about your favorite
local business at email@example.com and let’s
make it a better than good week.
Michael Norton, a resident of Highlands Ranch, is the former
president of the Zig Ziglar organization and CEO and founder of
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