Called out on local accountability, responsibility

Posted 5/7/10

Typically when I open an e-mail from a reader of this column, I find myself enjoying the gratitude and appreciation from someone who felt that my …

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Called out on local accountability, responsibility

Posted

Typically when I open an e-mail from a reader of this column, I find myself enjoying the gratitude and appreciation from someone who felt that my message that particular week was encouraging and exactly what that individual needed to hear or read on that particular day.

This week was a little different. And as much as I did receive and appreciate the positive e-mails, I am also grateful for those who took the time to call me out on the subject or intent of my column.

You see, last week I wrote about music and motivation. However, I wrote the column from my own perspective and shared how I appreciate satellite radio and my IPod as they meet my strange and diverse listening needs. What I neglected to do was also mention the impact that the local radio stations have on our community each and every day. These guys and gals work hard to make sure they deliver a terrific product and I apologize for omitting them from my column last week.

So after reflecting on the e-mail and considering my motivation and intent when writing the column, I realized that because I travel so much, some of what I get to appreciate and experience on a global scale and daily basis meets my needs as a road warrior. However, as a member of a community I have to take ownership, accountability and responsibility for making certain I remember and support the local business owner too.

So I applaud the people who e-mailed me this week and for calling me out, and I thank them for the wake-up call. We have tremendous local businesses, associations, organizations, community gatherings, and yes even fantastic radio stations that are so supportive of the local economy.

I know that there are others like me who unfortunately have to travel each week, leaving our beautiful state of Colorado. And we find ourselves adjusting and adapting as best we can when we reach our destination. But what we have to work on and remember is that Colorado is where we live, and we do have businesses that rely on our local support when we return.

When my family wants to get in a cheap shot they will hassle me whenever I am traveling too much and say something like, “you visit here, we live here.” Ouch, there is always a little truth in humor right?

I do live here, you live here, and we have extraordinary local business owners and professionals who operate here to make sure that we have access to valuable products and services that enrich our lives. For me, I will try and be more aware of my local responsibilities and appreciate being held accountable for doing so. How about you, what do you do and what will you do to show your support?

Keep the e-mails comings and tell me all about your favorite local business at msnorton@comcast.net and let’s make it a better than good week.

Michael Norton, a resident of Highlands Ranch, is the former president of the Zig Ziglar organization and CEO and founder of www.candogo.com.

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