Let's start with the numbers. Commercial publishing houses in
America produced 5 percent more titles in 2010 than the year
before, according to the May 18, 2011, issue of Publishers Weekly.
The count: 316,480 titles.
But non-traditional publishing — mostly print-on-demand public
domain and self-published titles — rose to a staggering
2,766,260.
Since 2002, production of traditional books rose by 47 percent.
Non-traditional production rose by 8,460 percent. As of last year,
commercial publishing is a little more than 11 percent of the
total.
The job of the library is to gather, organize and publicly present
the intellectual content of our culture. But the mechanisms used by
libraries to do that are a poor match for this explosion of
literature.
The truth is, most public library processes are about gatekeeping:
we try to assure, in advance, the quality or at least the popular
demand for titles we purchase for our collection.
How? Well, commercial publishers let us know six months in advance
what's coming. We read lots of review magazines, where people thumb
through those early copies to let us know if they're worth the
money. We track bestseller lists.
But self-publishing doesn't work like that. Independent publishers
and authors may or may not have catalogs of upcoming works.
Traditionally, they've had a hard time getting picked up by review
magazines, too. Often, the independents didn't produce enough
copies for national distribution.
But add in e-publishing, and "distribution" gets much simpler.
Publishers and authors just have to upload one file to one
server.
So I have an idea. To enable our public to try to sample this rich,
untapped world of new writing, all we have to do is flip our
processes upside down. We'll let you decide what our community
should buy.
Since the end of 2010, the Douglas County Libraries has set up a
powerful new infrastructure, one of the first in the nation. We can
receive, catalog and manage electronic books ourselves.
Suppose we let authors and publishers upload their books to our
catalog. Any author. Any publisher. It's just a simple online form.
They would create a record that might not be up to our usual
cataloging standards, but would suffice to help people find
it.
Our new system will let our patrons, at their sole discretion,
remember what books they read, and start recommending other books
to them on that basis. A combination of that recommendation engine,
plus virtual displays of e-content, plus mobile apps to put all of
that in the palm of your hand, would make browsing our collection a
lot of fun.
And patrons can rate everything they read, and even leave comments.
Which other people can respond to.
Here's the twist. Somewhere down the line — six months, for
instance — we consult our statistics. If a title hasn't been
checked out at least three times, and if our readers haven't rated
it at least 3 stars out of 5, we delete the file. Our community
doesn't like it.
But if it did get used, and it did get rated well, then we buy it.
In other words, we "crowd-source" our collection development to the
people who pay for it: Douglas County taxpayers. We provide the
technical system to sample and present the writing; you tell us
what's worth keeping.
Now let me be clear about something: this process is going to mean
we'll see a lot of wild stuff. Some of it will be very poorly
written or edited. Some of it, unfiltered by the commercial
presses, will truly be out there on the fringe.
And some of it will be wonderful.
I pitched this idea to a gathering of the Colorado Independent
Publishers Association recently. One author said he really liked
it: it's the Wikipedia model. Put the work out there, let everybody
weigh in, and you wind up with something that's actually of far
higher quality than you might have predicted.
This experiment would be something new in libraries. I'm ready to
try it. Is Douglas County?
Jamie LaRue is director of Douglas County Libraries. LaRue's
Views are his own.