Centura Health launches program to curb distracted driving


Centura Health, Colorado's largest health care provider, launched The BetterMe Blueprint Distracted Driving Challenge today as part of its efforts to stem the increasing number of vehicular accidents caused by distracted driving. This comprehensive online program uses a foundation of email and social media to tap into drivers' personal relationships to influence against high-risk distracted driving behaviors. While several safe driving programs exist already, the significant differentiator to this program is the ability to track people's responses on a weekly basis to identify the number of people who report they are actually making changes to minimize distractions in the car. The program also taps into the personal influence friends and loved ones can have in changing destructive behavior.

The program is supported by the Centura Health Trauma System, which consists of an Injury Prevention Committee that oversees more than 75 programs annually, reaching more Coloradans in more communities across the state with education and prevention efforts for all age groups than any other provider.


• The BetterMe BluePrint Distracted Driving Challenge was created to help Coloradans recognize when driving distractions are happening and provide information to effect real change by helping people minimize distractions and save lives. The online program also enables people to share the message with family and friends in order to create a conversation for people of all ages, and cultivate the development of safe driving habits.

• Starting today, people who register for The BetterMe Blueprint Distracted Driving Challenge on the Web landing page or Facebook tab, will receive weekly emails over four weeks that enables them (and whomever in their network they choose) to track their progress. The program goes beyond a message, and instead creates a personal connection for people to make safer decisions, advocating that those closest to them are more focused behind the wheel.

• A weekly participant will be chosen randomly to win a $50 gas gift card, and one person who completes all four weeks of the program will be selected to win a $1,000 gas gift card.

• More information can be found on the BetterMe BluePrint Distracted Driving Web landing page or the Centura Health Facebook Page.


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