Christian Brothers Automotive honored for dedication to community

'Dip jar' encourages customers to team up in charity donations

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Greg Joseph and Jared Beard teamed up to open Christian Brothers Automotive in Highlands Ranch in 2014. Since then the father-in-law and son-in-law duo have focused on providing superior service to customers. In April, Christian Brothers was honored by the Northwest Douglas County Chamber and Economic Development Corporation as the top medium-size business for 2020. Colorado Community Media caught up with the duo to discuss their success and their habit of giving back to the community.

What were some goals when you opened?

Right off the bat, we had many goals when it came to community involvement. As a faith-based business, and as new members of the community, moving from Texas, we wanted to connect with local churches and pastors. We also had a desire to connect with local nonprofits in the Highlands Ranch community to learn more about giving back to help the less fortunate.

Something we take pride in at Christian Brothers Automotive is the ability to earn trust with our customers. In the automotive repair industry, it can be difficult for customers who are not familiar with automotive repair, and sometimes they can be overcharged by others.

How do you specifically give back to the community?

Dip Jar: The dip jar is a tool that allows for cashless donations (via credit card). Every two months, we will rotate between a nonprofit organization that customers can donate to through the dip jar. When a customer donates $15, they receive $30 off their automotive bill. This has really taken off and customers enjoy participating not only because it allows them to help the community, but it saves them money. On average, we donate $650 to $1,000 a week to local nonprofits.

Giving away free cars: Through our partnerships with local nonprofits and the community at large, we give away as many as 20 cars a year. When a customer comes in with a difficult repair project, they may opt to scrap the car and buy a new one instead of investing in a new engine or other expensive repairs. This is where we can offer to take the car, revamp it, and give it away to someone in need. Cars can change lives, and it brings us so much joy to provide them for people who need them.

Single mom events: Twice a year, we provide free car repairs for single moms. Typically, we give away around $20,000 worth of car service. Some of these single moms have financial restraints, Some have neglected cars in need of extensive repair. Instead of turning them away, we provide free services.

What did you think of being honored by the Northwest Douglas County Chamber and Economic Development Corporation?

From the chamber, we learned that award winners are recognized for giving back in the community. Given that community outreach was one of our main goals launching the business, receiving this award was a great honor. We are humbled to be working for a business that aligns with our faith and allows us to be so involved with the community and help those in need. 

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