The House of LR&C, a retail company owned by Grammy Award-winning singer Ciara and Denver Broncos quarterback Russell Wilson, will be opening its first Colorado store location in Lone Tree’s Park Meadows mall this summer.
The store will open July 15, said Rachel Wille, the public relations and social media manager at Brookfield Properties, in an email. Brookfield Properties is the real estate company that owns Park Meadows.
The House of LR&C store will be located on the lower level of Park Meadows near the center court area of the shopping mall and will occupy 1,900 square feet. The deal has been in the works for the past few months, Wille said.
“We are thrilled to welcome The House of LR&C to Park Meadows,” said Pam Schneck-Kelly, the senior general manager of Park Meadows, in the emailed statement. “Ciara, Russell Wilson and their team have been fantastic partners throughout the opening of this location and we are confident that our shopping center community will share in our excitement surrounding this new retailer come July.”
Ciara and Wilson partnered with Christine Day, the former CEO of the apparel company Lululemon Athletica, to open The House of LR&C in December 2020. According to a news release announcing the launch, “The new branded fashion house was created on the basis of ‘democratizing fashion,’ by breaking down barriers in what has traditionally been an exclusive industry.”
The company’s core values are love, respect and care. According to its website, 3% of the company’s net revenue goes to the Why Not You Foundation, a nonprofit established by Ciara and Wilson in 2014 that focuses on education, children’s health, fighting poverty and empowering young people.
Shoppers of The House of LR&C will find the brands Human Nation, a brand created by the company; Good Man Brand, which was co-founded by Wilson; and LITA by Ciara, which launched in August 2021.
Events to commemorate the store’s opening in Park Meadows are currently being planned, Wille said, and details will be announced in the near future.
The City of Lone Tree is excited about the store’s opening, said Nate Jones, the city’s communication director, in an email.
“We’re thrilled Ciara and Russell Wilson have chosen to do business here in Lone Tree,” Jones said. “The Park Meadows retail resort always does an amazing job of bringing first to market retail opportunities to residents and shoppers in Colorado, and the House of LR&C is a fine addition to their team. To our new neighbors, Mr. and Mrs. Wilson, welcome, and let’s ride!”
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