My Name Is ... Pam Baron

Owner of Wham Bam, Thank you Pam! baked goods


About me

I was born in New York and raised in Nashua, New Hampshire. As a young adult, I ended up in California and that's where I met my husband David. We got married, had three children and ultimately moved out here to Colorado for his job. We fell in love with the state.

All my life I have been baking, so we thought, why don't we open a small business? We opened it through the cottage industry (under the Cottage Food Act) of Colorado, which is a great way to help small businesses reach their potential and prosper.

This is our second season at the Highlands Ranch Farmers' Market. I love to bake. I love to see my customers' reaction to my baked goods. Ultimately, it would be lovely to open a store one day.

A change in career

I was totally into fitness many, many years ago, and a good friend said, “You'd be a great personal trainer.” I took the courses and got certified through the ACE Personal Trainer program, which is a pretty big deal. Before that I was basically a housewife taking my kids to softball practice, theater, baseball.

I've always baked. I would bake things to bring to work and to my kids' get-togethers. So I stopped the personal training, and my husband was the one who came up with the idea to start my own business.

The recipe testing was an interesting challenge because you want to get the timing down so your product comes out consistent, and consistently good.

Sweet treats

I bake the traditional American classics with my twist and gourmet flare. One of my top selling cookies is my Wham Bam chocolate chunk. There is gourmet Callebaut in there and an incredible milk chocolate.

Right now I make a Pacific Palisades peach cake. In the fall I'll make pumpkin cake and carrot cake. All the goods I bake can be made gluten-free.

There are so many different varieties and they all have fun names. I have to have fun, and it has to be spontaneous. I'm always pushing my boundaries to see what I can come up with.

Fun fact

I love to go to small towns and treasure hunt for old American cookbooks.

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